Ramadan Revolution is a campaign by MADE in Europe aimed at Muslims to change aspects of their communities for the better during the month of reflection, they say -
"EAT. WEAR. BE. CHANGE
Our choices and actions here in the UK have a big impact on other people around the world and our planet. From exploitation of factory workers, to farmers losing land to multinationals and families facing reduced crop yields down to climate change, the lives of millions of people are directly affected by how we eat, dress and live."
Ramadan is a time for charity and reflection. In Islam, charity is more than just giving money – it's about action! Ramadan Revolution aims for Muslims to be activists at the supermarket, at home and work, in the masjid and on the streets to campaign for the end of poverty, injustice and climate change. Revolution comes from within, thus this campaign asks people to help by changing themselves and their communities here in the UK.
The entire campaign's concepts and rollout over social media was done by ONE.