RAMADAN 2013 CAMPAIGN
Muslim Aid are one of the biggest Muslim relief and development charities in the UK. Operating in over 41 of the world's poorest countries.
Tasked to create their Ramadan 2013 campaign we made a conscious effort to push the benefits of giving to Muslim Aid as a charity.
This was based on the idea that Ramadan was not just about fasting. The feeling of contemplation, personal development as well as striving for self improvement was a powerful vehicle to use the line 'Be the change'. The thought being that through changing yourself by definition, you would be able to make a positive change outwards and for the better good.